Thursday, June 23, 2011


Recently, J.K. Rowling set up a site called Pottermore that for nearly a week directed you to a digital countdown, counting the days until her biggest announcement of what Pottermore is and actually will be.

Pottermore has now been officially announced as a unique addition to an online reading experience built for all ages around the reading of the Harry Potter books.

For this groundbreaking collaborative project, J.K. Rowling has written extensive new material about the characters, places and objects in the much-loved stories, which will inform, inspire and entertain readers as they journey through the storylines of the books. Pottermore will later incorporate an online shop where people can purchase exclusively the long-awaited Harry Potter eBooks, in partnership with J.K. Rowling’s publishers worldwide, and is ultimately intended to become an online reading experience, extending the relevance of Harry Potter to new generations of readers, while still appealing to existing fans. ...

In the new website, the storyline will be brought to life with sumptuous newly-commissioned illustrations and interactive ‘Moments’ through which you can navigate, starting with the first  book, Harry Potter and the Philosopher’s (Sorcerer’s) Stone. On entering, you choose a magic username and begin your experience. As you move through the chapters, you can read and share exclusive writing from J.K. Rowling, and, just as Harry joins Hogwarts, so can you. You visit Diagon Alley, get sorted into a house, cast spells and mix potions to help your house compete for the House Cup. ...
J.K. Rowling’s announcement on YouTube and today revealed that Pottermore (along with the Pottermore Shop) will be open to all users in October 2011. From today, 23rd June, fans can submit their email addresses on in order to be contacted by the site following the opening of registration on 31st July, Harry’s birthday. Also on that date, an online challenge will be launched, whereby the first million people to complete their registration will gain early entry into the website, and help put final touches to the experience.

J.K. Rowling commented,“I wanted to give something back to the fans that have followed Harry so devotedly over the years,and to bring the stories to a new digital generation. I hope fans and those new to Harry will have as much fun helping to shape Pottermore as I have. Just as I have contributed to the website, everyone else will be able to join in by submitting their own comments, drawings and other content in a safe and friendly environment – Pottermore has been designed as a place to share the stories with your friends as you journey through the site.” -excerpt from the press release

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